Recovery is the new membership tier.

Why it works here

  • ✓ Membership commoditization — equipment alone no longer differentiates
  • ✓ Members asking for recovery services (cryo, compression, oxygen)
  • ✓ Need high-throughput equipment that handles back-to-back sessions
  • ✓ A commercial clinic in the US purchased a dual-seat hard chamber at $32,000 DDP — a comparable US-made chamber retails near $130,000.

Gyms that add recovery zones retain members longer and upsell $50–150 per session. Most recover the hardware cost in 6–10 months.